Trade & Consumer E-newsletters
Groundwork – our monthly email newsletter
Groundwork reaches more than 9000 “opt-in” and very keen subscribers. Groundwork is received by all landscape designers, landscape architects, contractors and public members on our database.
A Groundwork editorial is a 150-word article about your company’s products, services and/or any special promotion. It also includes photos of your product and features your company logo with a hyperlink to your directory listing. The article is loaded onto our website blog system and can be accessed for future reference by our visitors.
- This is an opportunity to tell your story to a relevant audience.
- You are perceived as being a leader in a specific field by providing quality informative editorial.
- This perception creates higher conversion rates and brand loyalty to retain repeat business, ultimately resulting in more sales.
Take a look at previous Groundwork editions in the archive
Trade Only e-newsletter
Target trade and wholesale business with our “industry direct” promotional tool. Our Trade Only e-Newsletter is seen teach month to our trade database of over 2500 industry members.
This trade-only resource promotes businesses with wholesale products or specialised services offered to industry members. Each month an email is sent to all industry members with the latest featured businesses and wholesale offers.
- New wholesale relationships develop between industry partners for high value customers and high individual volume sales.
- Highlight new products or services specifically targeting over 2500 industry members.
- Raise awareness of industry-specific businesses e.g. specialist construction companies for designers or contract plant growers for nurseries.
- The monthly email newsletter highlights what’s new in the industry and profiles selected trade companies.